National Newswatch
National Opinion Centre

The federal government recently introduced a series of draft regulations that will remove all branding from tobacco packaging as well as standardizing the physical properties of cigarettes in Canada. Anti-tobacco campaigners are applauding the proposed regulatory regime: Canadian Cancer Society lobbyist Rob Cunningham says they’re “the best in the world.” These draft regulations are founded on the premise that plain packaging and the standardization of cigarettes will make smoking less appealing. While this very premise is debatable, more troubling is that its proponents demonstrate a clear gender bias when justifying the need for such legislation.

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