Wikipedia, the online encyclopedia, says a number of its articles about Canada’s WE Charity were illicitly modified by paid agents who used deceptive online identities as part of their activities for an Israeli PR firm.
The Israeli firm, Percepto, specializes in online reputation management services, including Wikipedia editing. “We know how to bend the lines without breaking them and where to shine the spotlight in order to promote your agenda effectively,” the company says on its website. “Whatever challenge you may be facing, we will confront it effectively, resourcefully, creatively and discreetly.”