Federal election 2021: Know your pollsters
Aug 6 2021 — Philippe J. Fournier — Maclean's — In his best-selling book Cracking the Quebec Code, Jean-Marc Léger wrote “Political polls make for about 1% of all my revenues, but account to 99% of my problems.” So, why do it then? For many market-research firms, political polling serves as an efficient way to promote their brand, attract customers and, when successful, show clients […]