Sep 25 2023 — Bruce Anderson and Alex Kohut — Spark Advocacy — Here’s what we know about the hottest issue in Canadian politics. Two out of three Canadians see housing affordability as a “crisis”. Even most Liberals (59%) agree. But expensive houses don’t affect everyone the same way. Rising prices have been only bad news for half the population, but only good news for 17%. Others see […]
Sep 20 2023 — Bruce Anderson and Alex Kohut — Spark Advocacy — To understand the 15% of Canadians who like Donald Trump, here’s what we know: They are about five years younger than the national average. Two thirds are men. They are more common in Alberta and Ontario, less in Quebec. 54% say they are right of centre. Three out of four (77%) would consider voting Conservative […]
Jun 29 2023 — Bruce Anderson — Spark Advocacy — The number of people who think the country is on the right track is down, dramatically. It’s plunged a stunning 18 points in two years. (Courtesy Abacus Data) People are uneasy, unhappy, stressed, worried. My friend and podcast mate Chantal Hebert used the term “rattled” which struck me as apt, and perhaps a bit understated.
May 31 2023 — Bruce Anderson — Spark Advocacy — It might be time to stop hoping and praying that America won’t elect Donald Trump again. Hopes and prayers might not matter much. While most Canadians don’t like him (he might get about 15% of the vote here in Canada) but he’d get at least three times that support if he wins the Republican nomination, […]
May 15 2023 — Bruce Anderson — Spark Advocacy — Everybody doesn’t love wokism, but not many hate it. And telling Canadians their country is broken, is telling them something most don’t believe. There are cautionary tales for Conservatives, and some for Liberals too. Given three choices to describe the state of the nation: (“Canada is broken, Canada is going through some challenges, but isn’t […]
Apr 21 2023 — Bruce Anderson — Spark Advocacy — It’s not quite 100 years old, and it’s not a sure thing it will make it to 100. Shut it down? As Conservative leader Pierre Poilievre ratchets up his campaign to “defund the CBC”, many observers are tempted to believe that he is alienating a huge swath of Canadians. Not necessarily. Our spark*insights research reveals […]
Apr 18 2023 — Bruce Anderson — Spark Advocacy — Spark Insights latest polling shows Poilievre has some competitive, rallying messages. About 100,000 words of information come at us every day. We remember about 80% of what we see, and 20% of what we read, because our brains are better at remembering the visual image. So, getting people to read and remember something is no […]
Apr 11 2023 — Bruce Anderson — Spark Advocacy — New Spark polling data shows more people think Poilievre understands their lives, and has a plan to help them, than think Justin Trudeau does. The legendary baseball pitcher Satchel Paige famously said something more or less like this: “don’t look backwards, someone might be gaining on you.” Politics loves adages and variously embraces simple concepts […]