National Newswatch

Reach a premium audience at unbeatable rates!

National Newswatch is one of the most influential properties in its space on the internet in Canada.  Careful daily curation of content searched from the websites of over 400 publishers has made National Newswatch the essential online destination for full coverage of politics in Ottawa and the provinces.

We’re reaching the most influential political professionals, watchers and enthusiasts in the National Capital Region and across the country, leading the Hill Times to name National Newswatch founder Will LeRoy one of Canada’s “Top 100 Most Influential People in Government and Politics in Ottawa.”

Following a record-breaking 2014 — in which we recorded more than 1.1 million unique visitors — National Newswatch‘s audience has continued its steady growth.  For 2015, the number of unique visitors is projected to reach 1.5 million, an increase of over 35%.  The steady daily traffic to our political hub is generating an average of 2 million pageviews per month.

Advertisements on National Newswatch can serve as a key and cost-effective component of any advocacy initiative, government relations/public affairs strategy or marketing campaign.

Companies, associations and organizations use our site to:

  • advocate on policy or regulatory matters;
  • promote upcoming conferences, speeches, releases and other important events;
  • highlight the significance of their contributions to Canada’s economy, society or environmental sustainability;
  • publicize appointments; or
  • market high quality goods and services.

We sell ads based on ‘delivered impressions’.  Our ad server is Google’s DoubleClick for Publishers.  An impression is only ‘counted’ by the DoubleClick system when an ad loads on a page being viewed by a reader.  We provide reports upon conclusion of all advertising campaigns.

Advertising campaigns can be booked to suit any budget. (A minimum buy of 100,000 impressions applies.)

As just one example, for those wishing to book year-long exposure to National Newswatch readers, we guarantee delivery of 1,000,000 impressions (over 12 months) for just $5000.

Discounts are available for larger impression volume or longer-term buys. The cost per thousand impressions (CPMs) for ad placements on National Newswatch range from $10 for shorter-term, low volume buys all the way down to a low of $3.75 on high volume, longer-term contracts.

Video advertisements that play before the content the user has selected (known as pre-roll ads) can also be booked.  The CPM for pre-roll ads is $12.50.

National Newswatch offers the following standard Interactive Advertising Bureau (IAB) ad display units:

Large Leaderboard 728 x 90 pixels
Large Rectangle 336 x 280 pixels
Medium Leaderboard 300 x 250 pixels
Wide Skyscraper 160 x 600 pixels
Mobile Leaderboard 320 x 50 pixels

AD SPECIFICATIONS: Please click here to view detailed technical specs for National Newswatch ads.

Who has advertised with National Newswatch? To view a list of some of the corporations, associations and other organizations (including unions, think tanks, councils, commissions, charities and universities) that have advertised with National Newswatch, click here.

Click here for the National Newswatch Media Kit.

For advertising inquiries, email James Anderson.