National Newswatch

Reach a premium audience at unbeatable rates!

National Newswatch is one of the most influential properties in its space on the internet in Canada.  Careful daily curation of content searched from the websites of over 400 publishers — and a growing list of expert contributors to our unique opinion and analysis section — has made National Newswatch the essential online destination for full coverage of politics in Ottawa and the provinces.

We’re reaching the most influential political professionals, watchers and enthusiasts in the National Capital Region and across the country, leading the Hill Times to name National Newswatch founder Will LeRoy one of Canada’s “Top 100 Most Influential People in Government and Politics in Ottawa.”

Following a record-breaking 2014 — in which we recorded more than 1.1 million unique visitors — National Newswatch‘s audience has continued its steady growth.  In 2015, we averaged over 150,000 unique visitors per month and exceeded 1.5 million unique visitors for the year, an increase of over 35%.  The steady daily traffic to our political hub is generating an average of 2 million pageviews per month.

Advertisements on National Newswatch can serve as a key and cost-effective component of any advocacy initiative, government relations/public affairs strategy or marketing campaign.

Companies, associations and organizations use our site to:

  • advocate on policy or regulatory matters;
  • promote upcoming conferences, speeches, releases and other important events;
  • highlight the significance of their contributions to Canada’s economy, society or environmental sustainability;
  • publicize appointments; or
  • market high quality goods and services.

In the field of advertising, studies have repeatedly shown that repetition works.  At National Newswatch, we sell ads based on ‘delivered impressions’ and offer discount for high volume or longer term campaigns.  We also provide reports upon conclusion of all advertising campaigns.  (Note: Our ad server is Google’s DoubleClick for Publishers.  An impression is only ‘counted’ by the DoubleClick system when an ad loads on a page being viewed by a reader.)

A one month campaign delivering 500,000 impressions would cost $3500.  But, it is important to note that advertising campaigns can be booked to suit any budget.  We would be happy to work with you to tailor something to your strategic needs (and your specific budget) but, to help get your thinking started, below are four sample packages:

  • One month campaign delivering 300,000 impressions: $2,400.
  • Three month campaign delivering 300,000 impressions per month (total 900,000 impressions): $6,840.
  • Six month campaign delivering 300,000 impressions per month (total 1.8 million impressions): $12,960.
  • Twelve month campaign delivering 300,000 impressions per month (total 3.6 million impressions): $21,600.

Keeping in mind that repetition works, note that the year-long exposure to National Newswatch readers yields the lowest cost per impression.

Though the sample campaign periods listed above use months as a measure of time, the reality is that campaigns can be booked for any duration and that start/end dates are entirely subject to the needs of our clients.  (Note, however, that a minimum buy of 100,000 impressions applies.)

Video advertisements that play before the content the user has selected (known as ‘pre-roll’ ads) can also be booked.  The CPM for pre-roll ads is $12.50.

National Newswatch offers the following standard Interactive Advertising Bureau (IAB) ad display units:

Large Leaderboard 728 x 90 pixels
Large Rectangle 336 x 280 pixels
Medium Leaderboard 300 x 250 pixels
Wide Skyscraper 160 x 600 pixels
Mobile Leaderboard 320 x 50 pixels

AD SPECIFICATIONS: Please click here to view detailed technical specs for National Newswatch ads.

Who has advertised with National Newswatch? To view a list of some of the corporations, associations and other organizations (including unions, think tanks, councils, commissions, charities and universities) that have advertised with National Newswatch, click here.

Click here for the National Newswatch Media Kit.

For advertising inquiries, email James Anderson.