National Newswatch

CCFI will work with Farmwork to Feed Canada.


Ottawa—As Canadians show increased interest in learning where their food comes from, a group of volunteer communications specialists has created Farmwork to Feed Canada (FTFC) to inform them through social media.

FTFC aims to provide information on issues ranging from farm labour to food security and is partnering with the Canadian Centre for Food Integrity (CCFI) to support the sector through the COVID-19 pandemic.

CCFI CEO John Jamieson said, “We are delighted to partner with the communications professionals of Farmwork to Feed Canada in our shared commitment to celebrate and tell the stories of the people behind Canada’s food system. These Canadians work tirelessly to keep food on the tables of our consumers both at home and those around the globe.

“Our goal is to help create a movement of pride, understanding, and support for Canada’s exceptional food system,” he said. The collaboration will build on CCFI’s work to build a greater understanding of the food system through its website

FTFC wants to give young communications professionals an opportunity to gain experience in public relations, marketing, and storytelling through explaining the threat COVID-19 poses to Canada’s food supply on its website as well as Twitter, LinkedIn, Facebook and Instagram.

“The disruptive consequences of COVID-19 on Canada’s food system and the inspiring resilience of farmers, farm-workers and agri-food businesses from restaurants to grocery chains struck a chord with fellow communicators,” said Mark Gregory, Managing Partner at Locomotion PR, one of the founding members of the group.

“As concerned, skilled, and experienced Canadian communicators, we are reaching out to farm and agri-food organizations to donate our time and skills to engage Canadians about our food system. Research shows that food issues are some of Canadians’ top concerns.”

Farmwork will provide readers with useful links and original stories about the value and importance of food sustainability and food security, he said. The social media sites “allow us to amplify our reach and impact while connecting and engaging with Canadians.”

It’s important to help young communicators gain experience in the absence internship opportunities due to the pandemic, said Emily McInerney, Program Coordinator, Public Relations Graduate Program at Niagara College. As the students were at risk of missing a valuable hands-on learning experience without the internships, FTFC will give them “an opportunity to flex their digital creativity and apply their academic learning” with support from experienced communicators.

Alex Binkley is a freelance journalist and writes for domestic and international publications about agriculture, food and transportation issues. He’s also the author of two science fiction novels with more in the works.
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